Thanks to new technology, drugs and procedures, cosmetic dermatologists are helping their patients look younger and healthier more successfully than ever before. JW asks dermatologist Dr. Bertha Baum to explain to us more about these new advancements, her practice and her background.
By Evan Berkowitz
Dr. Bertha Baum specializes in using combination therapies such as lasers or intense pulsed light in combination with varied drugs or dermal fillers to help eliminate unwanted blemishes, wrinkles or sagging skin. She says that in today’s practice, procedures for forehead lines, sagging under the eyes, crow’s feet and fuller chins and lips are commonly done on a large variety of people. But these days, cosmetic dermatologists do not just focus on face rejuvenation; other parts of the body such as the neck, hands and chest are now getting more attention from beauty experts.
Today, far more can be done to eliminate fat or to improve the look of aging skin in these areas. For example for the neck, Baum often uses the new fat-reduction drug Kybella. She also employs the use of a revolutionary technique referred to as PDO threads, which utilizes absorbable surgical threads and is far less invasive than a facelift. “We also have now ‘coolsculpting,’ which not only treats stubborn fat in many body areas but also on the chin,” said Baum. Coolsculpting is a revolutionary fat-freezing procedure that uses controlled cooling to eliminate fat that resists all efforts to dissolve it through normal diet and exercise.
Dr. Baum customizes package treatments with these new procedures at very affordable prices. “Some procedures give permanent results, so the price may be a bit higher in comparison to others that have to be done several times per year. We have promotions for our loyal patients throughout the year,” she said. As a curiosity, she let us know that her clients used to be mainly women, but now approximately 35% are men. With both women and men, she says that a decisive factor for a quality practitioner is honesty. “Expectations are very important, so I try to make sure we are on the same page before starting a procedure. If a 60-year-old comes in and wants to do a full rejuvenation to look 30, I will give that patient an honest explanation of the likely results” she said.
Who is Dr. Bertha Baum?
Dr. Baum, whose office is in Hallandale, graduated from Nova Southeastern University College of Osteopathic Medicine in 2010. Being a native of Colombia, she is completely fluent in Spanish. The nation of Colombia was able to serve as a safe haven for some of her older family members that left Europe and Russia before and after World War II. Baum said some of them were Holocaust survivors. “Jewish education and traditions are very important to me because they bring our family together and because they encompass the environment I was raised in. I come from a very close family that taught us the values of love and an honest work ethic.” she said. Baum has been married for 13 years and has 2 children that she gave birth to while still involved with her medical studies.
Regarding her professional life, she said “I love the healthcare field and I always have. My mom is a physical therapist who had her own rehabilitation center in Colombia.” Baum said she was inspired by her working mother’s example.
Cosmetic dermatology is Baum’s passion, encompassing about 65%-70% of her practice. But Clinical Dermatology is still a big part of her job. “I like dermatology because patients can visualize what you are doing for them, see their change, and it’s very valuable to them and gratifying to us all.” She is often asked to share her expertise in the English and Spanish-speaking media, talking about the latest advancements in skin care technologies, which she loves to share with everyone.