Storytelling

Party Design
Guests also become part of this magnificent story while watching the couple express their love under the canopy. The breathtaking scenery embellishes the plot.

What A Wedding Should Be: Storytelling!
A GROUP OF EVENT DESIGNERS KNOWN AS FLYING BRIDE SHARES THEIR INSIGHTS ON HOW TO CREATE WEDDING CONCEPTS BASED ON A COUPLE’S STORY, COLOR PALETTE PREFERENCE, THEME, STYLE, AND PERSONALITY FOR A MEANINGFUL AND COHESIVE WEDDING, THAT TRANSLATES A STORY AND BRINGS IT TO LIFE.

By Annabella Goshen  | Photography by Angga Permana and Axioo

A bridal event should not be a simple one-size-fits-all type of celebration: it should tell a story. The type of magical story that will be depicted should include details about the couple, their tastes, their dreams and intricacies about their life. The extraordinary love affair that will ultimately lead to a priceless memory should come to life within this story.

With the popularity of destination weddings, beautiful events in exotic locations such as Bali and Jakarta, but also Australia, Singapore, United Kingdom, China, Canada, Malaysia, and the Philippines, among others, are not uncommon. The artists of Flying Bride have designed many local and destination weddings for their clients in and from countries such as these. So when considering your life story represented in that one special night, maybe a destination can say it better than a just a theme.

No matter where it may be, local or destination, since each couple is distinctive and remarkable, so should be each event. To begin with the wedding or event design, designers need to get to know the couple. It is paramount to understand the couple’s vision, taste and personality to carry out such a noteworthy event which should be synonymous with the couple’s attributes. As a result, Flying Bride and most designers hand out a questionnaire to the couple, and after it is meticulously filled out, a one-on-one session ensues. This allows the designers to truly capture the couple’s essence and bring it to life in the event.

Just like in fashion, the world of events has trends, but the designers of Flying Bride had something to say about this when pressed on the issue. “Our philosophy is to create a bespoke event for a particular client. We don’t believe that it should be done in a particular way or with a certain theme just because it is the current trend. People should be looking inside rather than outside to find the perfect concept for their event.”

With this type of philosophy, a new trend, a venue or a beautiful pattern can become a source of inspiration yet embedded into the couple’s tastes. For example, if a couple likes a particular flower, such as the coveted peonies, roses, or hydrangeas, or a beautiful centerpiece, any of these can be incorporated to become the emblem of the couple’s taste.

While designing events, it is also important to take surroundings and the vertical view into consideration. An overwhelming effect on guests comes from creating breathtaking decorations on the ceiling. This can be achieved, for example, by hanging flowers delicately combined with crystals and chandeliers. The idea is to make guests gasp at a stunning yet gentle sky-high flower arrangement.

RECOMMENDATIONS FROM FLYING BRIDE

Although a wedding is usually just a one day event, it is a once in a lifetime occasion that will create a memory forever. Even if the couple has a limited budget, a beautiful event can be achieved by prioritizing what is most important for the couple. For instance, a client can book an easy venue by a cliff or a beach, and a simple yet very personal decoration can make it all magical.

Party Design

Lastly, Flying Bride recommends treating guests like royalty. Couples will want guests to feel happy, and this can be achieved by simply being mindful. For instance, if it is windy, shawls can be provided for female guests. If the event is by the beach, insect repellant is a smart choice to hand out. For a foodie couple, guests can be treated to a delectable dish by a special favorite chef from the restaurant where they had their first date, for example, which is a creative way to make guests talk about the wedding for days.

In all, just as a haute couture dress is especially designed for the bride, every detail of a wedding should be as personal as haute couture, creating a unique story about every couple.

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Jewish Way is a lifestyle magazine created with the passionate goal of integrating the Jewish Community. The magazine also contains sections on Jewish education, life in Israel, travel, food recipes, interior design, health, fashion and much more!...