ONE OF THE MANY GREAT THINGS ABOUT MIAMI IS THE YEAR-ROUND WARM WEATHER, BUT ITS EVER-GROWING MULTICULTURAL COMMUNITY IS WHAT MAKES IT ONE OF THE MOST REMARKABLE DESTINATIONS IN THE WORLD. ENCOURAGED BY THIS, AND EQUALLY DRAWN BY THE FESTIVE SPIRIT OF ITS PEOPLE, I KNEW THERE WAS NO BETTER PLACE FOR MY DREAM BUSINESS THAN IN MIAMI.
By Jenny Aoun
La Hora Loca, a vision 25 years in the making, was inspired by a celebration I was lucky enough to witness while vacationing in Spain, with guests laughing in an uproar and having a ball with noisemakers and party favors, it was like nothing I had ever seen before. The energy I feel in Miami is akin to what I felt in Spain that night, to the extent that it embodied the fun and carefree attitude I wanted for this endeavor: connecting with family, enjoying life and spreading joy. Being a native of Caracas, Venezuela, I was instantly drawn to Miami’s vibrancy and all of the nuances it shared with my hometown, which is where my parents first originated La Hora Loca.
Early on, I knew my calling was to amplify the social experience for my clients, no matter how large or small the celebration. As a small business owner, my focus began and still remains on my customer. I spent years working in the field of communications, exploring the events industry and learning what my clientele needed and expected. With the support of my parents and daughters, I’ve been able to grow La Hora Loca into a top-notch party favor boutique, and cultivate new trends and ideas across the events industry.
The concept of La Hora Loca is that of a one-stop destination for every type of event, party or festivity, and our reach seeks to be universal, because our ultimate goal is to make any celebration in a person’s life more memorable. Through extensive market research we’ve come to discover that what some might consider novelty products are actually an indispensable part of a celebration or event. Based on this market knowledge, we seek to bring a new level of imagination and whimsy seldom accomplished through other aspects of traditional event planning. I’ve witnessed the collective joy and excitement that ensues when our clients grab hold of our noisemakers and channel their inner child—a moment of sheer bliss for everyone.
Success notwithstanding, the business has endured its ups and downs, but constancy has paid off and our message is spreading, thanks to another important aspect of our model, which is that our products must be unique and our prices remain competitive. I’ve worked closely with both distributors and customers to find products that speak to the needs of everyone involved. Our relationship with buyers and showrooms is also very important, as they help us understand our public better. Despite La Hora Loca’s continued growth, I still feel proud for every moment that we share in someone’s special occasion. About our pricing strategy, I dare say that nowhere else can you find top quality favors at our affordable prices.
Another La Hora Loca pillar is variety. Seeing an array of masks, hats, wigs, lights, and items whose singular purpose is fun, customers are fascinated by the diversity of products found in the store. We also cater to everyone, from those with simple requests to others with the most elaborate ones. Everyone is welcome here because we strive to provide personalized attention through our knowledgeable staff, standing by to make that special party or event unforgettable. We aim to add an extra touch to a party, get-together, or event, and so far we have done so very well. My only hope is to continue my parents’ vision successfully and bring joy to Miami the way they’ve spread joy in Venezuela.
Customer satisfaction in any company undoubtedly brings growth, especially in the small business sector. Since our launching five years ago, we’ve grown very much, so we recently moved locations to offer our clients a more spacious environment, a larger variety of affordable products, and a pleasant shopping experience. I feel honored when I see our products on television programs or used in large events, as I feel great satisfaction in seeing others benefit from our work. So in the end, our vision, market research, universality, constancy, competitive pricing, large variety, knowledgeable staff, and customer satisfaction have helped the business become a market leader. But above all is customer satisfaction; making people happy is what I like to do most, and the effort is so worth it.