So-Mi In Motion

A UNIQUE BOUTIQUE THAT YOU CAN COUNT ON.

By Sofia Mishaan

So-Mi_2Before opening my store, I was intrigued as to why people such as me, that like to go shopping, had to pay top dollar at stores while not getting top service from them.

Taking the mistreatment of big stores into account, six years ago, I envisioned creating a boutique that could give clients the pampering of a personal shopper while providing the latest fashion trends. Selling the latest brands of designer clothing but adding the magic ingredient of the ultimate in workout-wear for the everyday woman, dressing woman from head to toe, under one roof, all in a friendly and personal ambiance, unlike anything found in other stores or boutiques in the Aventura, Florida area.

That’s how in 2006, I opened my first boutique, called So-Mi, and the one-stop-shop concept is why So-Mi Boutique sells everything from contemporary clothing and accessories, to shoes, handbags, scarves, and even special underwear.

Three years later, I took a leap of faith and decided to buy and merge my boutique with the iconic Aventura store In Motion. This store has been in town for over thirty years selling woman’s active wear. Therefore, the merger completed my vision of indulging clients in all types of fashion.

My boutique, now called So-Mi In Motion, sticking to its origin, believes strongly in personalized customer service, always with a smile and no hassles, treating customers more like friends, and hoping that as such, our friends will continue to count on us for all occasions… always.

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Jewish Way is a lifestyle magazine created with the passionate goal of integrating the Jewish Community. The magazine also contains sections on Jewish education, life in Israel, travel, food recipes, interior design, health, fashion and much more!...