JAIME AND HANNAH PESATE, THE OWNERS OF PANCITAS, HAVE FILLED A GAP FOR MOTHERS TO BE BY OFFERING AN ULTRASOUND SERVICE THAT OFFERS PREGNANT WOMEN THE OPPORTUNITY TO “MEET” THEIR BABIES WITH STATE OF THE ART EQUIPMENT IN A RELAXING ENVIRONMENT. THEY HAVE BEEN VERY SUCCESSFUL AND THEY SHARE THEIR STORY AND BUSINESS APPROACH WITH JW.
By Annabella Goshen
Treating pregnant woman bundles the work of a gynecologist, obstetrician and even psychologist all in one, because in those pregnancy months anxiety soars and expectations run high. To solve the anxiety and help women to know their babies, Jaime Pesate, a very young entrepreneur, has a very modern approach.
JW: “Where did the idea of Pancitas come from?”
Jaime Pesate: “It all started in the year 1998 when my father and I created Embarazada.com. Well, I don’t think ‘create’ is the word because by that time I was 12 years old, but let’s say that that’s how my father taught me to undertake a project and build a business. He is a renowned gynecologist/ obstetrician in Venezuela, and he always tells me that pregnant women are full of doubts and fears, especially women who do not have 24 hour access to call a doctor. Consequently, we created Embarazada.com to create a place where women can find information for before, during and after their pregnancy. Nowadays, the site has over five million page views each month from women all over the world. These sixteen years living near the world of pregnant women, understanding their concerns and needs, led to the idea of creating Pancitas. What embarazada.com is in the digital world, Pancitas is in the physical world: a place where pregnant women can go to visualize their baby, relax, and satisfy all their needs.”
Seeing their baby, every part of the baby’s body, the baby’s movements and face, and even identifying whether the baby resembles the father or mother.
JW: “Exactly what services do you offer and how do you differ from your competitors?”
Jaime Pesate: “At Pancitas, we offer 2D, 3D and 4D ultrasounds, where pregnant women can come along with their entire family and enjoy a wonderful experience: seeing their baby, every part of the baby’s body, the baby’s movements and face, and even identifying whether the baby resembles the father or mother. It is also possible to hear the heartbeat and identify the sex of your baby if you wish. At the end of the session, you will be given a CD with photos and video clips, printed photos, and we will also send you the photos directly to your phone. We also offer prenatal and postnatal massages in which mothers can relax and be pampered in the spa-like atmosphere, created especially for pregnant women and mothers, staffed by specialists in the area of pregnancy. Lastly, we have the boutique where you can find products from around the world, including Peru, Colombia, Venezuela, Mexico, and from all over the United States. An important difference is that we have all-inclusive plans to make it easier for our customers. Elsewhere for example, the usual ultrasound package consists of ten minutes to see your baby in 2D and a separate package to view 3D and 4D. During your session at Pancitas however, you get to see your baby in 2D, 3D and 4D. You can truly “meet” your baby in a relaxed environment. Gift cards are also available to offer your pregnant loved one a beautiful experience that she will never forget.
JW: “Is it bad to get many ultrasounds?”
Hannah Pesate: “The 2D, 3D and 4D ultrasound is the state of the art prenatal monitoring tool. This technology has been used for over 40 years in all parts of the world to observe the baby in detail, determine the health status and diagnose certain types of anomalies. Over the decades, the ultrasound has been used as a method of observation and prenatal diagnosis. There has not even been one case showing an adverse impact on the health of the baby or the mother before, during or after the pregnancy. Therefore, the use of ultrasounds is completely safe. Getting a 2D, 3D and 4D ultrasound at Pancitas Pregnancy Spa will provide a pleasant and beautiful memory to treasure for a lifetime!
We don’t doubt that one bit, as the first stages of life of our children are a treasure.