MIAMI OFFERS MANY OPTIONS FOR BUYING FURNITURE IN A VERY COMPETITIVE MARKET THAT GOES FROM THE INEXPENSIVE TO THE VERY HIGH-END. IN THIS ARTICLE, WE TAKE A LOOK AT THE ENTREPRENEURIAL VISION AND SUCCESS OF ONE OF MIAMI’S LARGEST FURNITURE RETAILERS.
By Annabela Goshen
While looking for furniture, the majority of shoppers look among the following to decide where to buy: It should have availability of the pieces, great quality workmanship, different styes and models and the best price for their budget.
Modern Miami, which is located in Hallandale Beach, seeks to satisfy these demands by offering what they call affordable luxury furniture in styles that range from classic to the latest trends. Looking at their catalog, they effectively represent most of the leading trends in today’s contemporary, transitional, and modern furniture market. Their product catalog is considered one of the largest in the industry.
The concept of luxury is subjective. For some, it means furniture that conveys expensiveness and exclusivity, for others, it is complexity and sophistication that goes beyond necessity and becomes art. However, for Modern Miami, luxury means quality workmanship in all furniture and accessories, from the most elaborate to the simplest, therefore, they offer luxury while taking into consideration the wide array of tastes, styles and finishes, offering European, oriental and other inspirations from around the world. This offer includes ultra-modern and contemporary furniture along with a mixture of traditional and classic Italian, carrying brands such as Armani Xavira, F&T Salotti, Munari, and SMA Mobili.
for Modern Miami, luxury means quality workmanship in all furniture and accessories…
This emphasis on quality means for them that each piece of furniture should comprise strong and sturdy construction but without sacrificing style. This craftsmanship, along with an intelligent design, is a key attribute of their products. This means, for example, that ample storage space is engineered in buffets, dressers, chests and entertainment systems.
While a furniture store may be generally perceived as a haven largely for sofas, chairs and dining tables, Modern Miami seeks to cover most furniture needs. Customers can shop by spaces, such as living room, bedroom, dining room, and patio. In addition, they offer a large selection of office furniture. Using the one-stop-shop approach, they have a vast supply of lighting fixtures, rugs, and paintings, among other accents.
Since buying furniture is generally a long-term investment, Modern Miami considers paramount that customers test out the furniture to visualize if it will fit a particular spot in their home or office, something that a printed catalog cannot offer. Properly testing out furniture helps clients make better decisions. In order to accommodate this service, Modern Miami set up a large showroom with an ample selection of readily available furniture at their Hallandale Beach store.
Having satisfied a precise need in the furniture market, Modern Miami has definitively become one of the great entrepreneurial stories of South Florida.