HUSBAND AND WIFE REALTORS RONIT AND YOSSI RAZON OF RAZON PORTFOLIO GROUP LEFT NEW YORK FOR MIAMI A FEW YEARS AGO, AND AS THEY CELEBRATE THE MOVE, THEY SHARE WITH US WHY THEY MOVED, WHAT WE SHOULD LOOK FOR IN THE REAL ESTATE MARKET AND WHY MIAMI IS ON ITS WAY TO GLOBAL METROPOLITAN STARDOM.
By Annabella Goshen
When you meet Ronit and Yossi Razon, you immediately notice that they are refreshingly nice even after having worked in the intense real estate market of New York City. They relocated to South Florida in 2007, where they have implemented their technologically savvy approach to real estate and their joyous approach to life. They see South Florida as “the next Manhattan” due to Miami’s solid expansion and its beating heart. Needless to say, their passion for Miami is absolutely infectious.
With an intense commitment to service, they have a determination to fulfill the client’s needs. As realtors, they assist both domestic and international clients, and despite being settled in Miami, they have a global reach through a relationship with international realtors from over 100 different countries to locate the ideal home or investment anywhere in the world for their clients.
Yossi Razon is a Broker Associate and a director of Keller Williams commercial division, Certified International Property Specialist, and Keller Williams Elite Properties member of Agents Leadership Council (ALC), while Ronit Razon is a Certified Luxury Home Marketing Specialist, Transnational Referral Certified (TRC) and founding member of Keller Williams Miami Portfolio Luxury Group. With these qualifications backing them up, they were more than ready and pleased to answer all of JW’s questions.
JW: What real estate projects should we keep an eye on in South Florida?
RONIT: There are notable developments that will surely ameliorate and add value to South Florida’s real estate market. In the Sunny Isles Beach area, the Regalia Residences, Turnberry Ocean Club, Armani Residences, Estates at Acqualina, and the Ritz Carlton Residences will surely embellish the oceanfront skyline. Aventura Park Square will revolutionize Aventura’s automotive style of living, making it more walkable. In Fort Lauderdale, new luxury oceanfront condominiums such as the Ocean Blue, Sabbia Beach, and Auberge will be quite stunning. In addition, Paramount World Center in Brickell has noteworthy amenities and an excellent location. Elkus Manfredi Architects designed it with a redefined concept of the South Florida residential luxury scope.
JW: On which areas in South Florida are you more focused?
RONIT: Within strictly South Florida, our focus is on Sunny Isles Beach, Bal Harbour, Bay Harbor Island, Surfside, South Beach, Aventura, Hollywood, Hallandale Beach, and Fort Lauderdale.
JW: Why South Florida?
YOSSI: Coming from New York, I can tell you that South Florida has more value. It offers waterfronts, year round sunny weather, fine dining, education, employment, and entertainment for our clients. 73,000 international visitors attended the 2014 edition of Art Basel in Miami Beach, with artists, collectors, gallerists, curators and art enthusiasts creating the excitement that makes this singular event a remarkable way to encounter art. I feel the upcoming trends are focused on Hollywood and Fort Lauderdale, with exceptional design throughout South Florida. Miami continues to record strong price growth, attracting demand from New York professionals as well as South American and European investors. In the next several years, this market will explode in a very positive way, and this is thanks to the endless opportunities we have here. Nowadays, banks are here to offer mortgages for commercial transactions, the expansion of the Fort Lauderdale and Miami airport as well as the Port of Miami attracts more international buyers. Indeed, South Florida has and continues to have great potential as well as unparalleled benefits for buyers.
JW: What do you recommend for someone looking to purchase real estate in South Florida, be it an investor or first time buyer?
YOSSI: First, it is important to determine the location, preferred amenities, surrounding schools, whether the client wants to be near the beach or inland, and then define the budget. I recommend that the buyers get to know their realtors face-to-face and identify well what they are looking, then take advantage of the technological tools out there to search, as we realtors act as agents to fulfill their visions. A good realtor should come up with five or six listings within two hours after a first meeting. Now more than ever, buyers are technologically savvy, which allows realtors to help them even better through the use of technology. Today, over 80% of buyers are able to scout the Internet for listings. In the case of Keller Williams Realty, we even have a mobile app that will let them browse according to their specific needs.
So as we confirm through the words of global realtors Ronit and Yossi, with exceptional waterfronts, state of the art landscapes and impressive design, South Florida offers a coveted lifestyle that the world is noticing, and this has prompted an economic push that is leading to a sunny future for Miami and all of South Florida.
Miami, a Leading Luxury Capital of the World— by Miami Herald